About Us

Hi, I'm Laura Blu — founder of Blu Wildflower.
I'm so happy you're here.

For years when I was in my 20’s, I struggled with feeling like my body wasn’t "good enough." It took me until embracing my 40s to realize something truly life-changing: confidence isn’t about fitting into someone else's idea of beauty. It’s about honoring who you are — inside and out — and letting that shine. Beauty is in all stages of life and at any size.

That realization inspired Blu Wildflower. Our boutique is built on a simple mission: to help women feel confident, comfortable, and effortlessly stylish — exactly as they are. Life is busy, bodies are real, and getting dressed should feel like self-care, not stress.

Every piece in our collection is thoughtfully chosen and handpicked with love, styles that I personally wear and adore. To make you feel good in your clothes, not just about your clothes. My hope is that when you slip on something from Blu Wildflower, you feel a little lighter, a little brighter, and a lot more you. We specialize in easy-to-wear styles that celebrate the beauty in simplicity and support you through every part of your day.

The pieces you'll find here are things I personally love — curated with heart, for real women living real lives. I believe that when you feel comfortable and beautiful from the inside out, it changes everything. YOU are beautiful, and your clothes can be TOO.

Welcome to Blu Wildflower. I can’t wait for you to bloom with us.

-Blu